History of Video Games 2004
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Warner Bros. Interactive Entertainment is formed, along with the WB Games brand.
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Blizzard launches World of Warcraft. The MMORPG develops millions of fans and, at one point, over 12 million players. Considered by many to be the best MMORPG of all time, it becomes a global phenomenon, featured in car commercials and even its own South Park episode.
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The IDSA is renamed to the Entertainment Software Association (ESA).